Awards for this campaign

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• 2021 Bookmarks – Bronze Excellence in Craft – Digital Content Marketing 2021

• WAN-IFRA Digital Media – Winner Best Native Advertising

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2020 – the year of fake news. There was no better time to land Nedbank Business Banking’s proposition See the bigger picture and give readers a more holistic view of what was really going on around them.

 

We partnered with SA’s most trusted news source, News24, and devised a real-time, tactical digital campaign that would give a bigger picture behind breaking business news stories.

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We set up a round-the-clock newsroom of journalists, designers, copywriters, and analysts so that as stories broke, we wrote customised news headlines that were tactically placed as news articles directly under the relevant stories.

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These clicked through to our hub on News24 where readers could read how that specific news article showed the wider business impact across other industries.

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The hub could also be accessed through tactical banners within news articles and tactical social posts on News24’s pages.

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Results:

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• 15 minutes average time spent on the hub

• 93 866 visits to our articles

• 145 tailored article headlines

• 33 million content cards served

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